PhD student at Handelshögskolan in Gothenburg, researching marketing with focus on sexist advertising. This blog is dedicated to my field of research, discussing sexism in ads. I will post my own ideas, reflections, and frustrations regarding this matter, as well as other interesting and noteworthy stuff. I’ve created this blog for contemplation and perhaps some not-so-academic type of texts. Basically, to let off some steam.
So hang tight, this may or may not be interesting, it may inspire you, or it may provoke you. Hopefully it doesn’t bore you, but then again, I am not here for your amusement now am I?