A recent photo from the lingerie company Victoria’s Secret has received some negative attention due to it’s tasteless and poor photoshopping. Finally. How nice to see all those comments highlighting one of the problems with such ads: too damn much photoshopping. My heart literally swelled while reading many of the comments cause it tells me that there is still hope. One day we might even be rid of all these flawless, objectifying and unreal portrayals of women altogether. How lovely that would be..
But as of now, we are not quite there, and just for the heck of it I’ll jump in the discussion and review the ad in question:
Wanna know Victoria’s real secret? Well here it is: Photoshop! The model used in this image was no question already skinny on the verge of anorectic, otherwise they would most likely not even had used her. But still, skinny is not skinny enough. Beautiful is not beautiful enough. Nice skin is not nice enough, not until it looks absolutely flawless and “perfect”, not until all the hairs, cracks, pores, wrinkles and everything else that makes skin, well, skin, is retouched into looking like plastic. As some of the negative comments already suggested, her exposed arm has lost some meat/muscle, and her poor butt cheek has been photoshopped into oblivion. I can’t imagine how a woman that actually had that body (ps. there is no such woman so don’t even try looking for her) would manage to sit down properly, but maybe she doesn’t sit. Maybe she just always stands against a dark mysterious wall with her hands up and her legs spread.
How awful for her.
The problem with this image is not just that it is exaggeratedly photoshopped, it is also the way they portray her: Passive, anonymous, just waiting for someone to grab her from behind. She is sexualized in a very disturbing and suggestively violent way. I would even go so far as to saying that she kind of looks like a soon-to-be-rape-victim. And all this just to sell panties. Really?
It’s time to grow up and smell the cracks, pores, wrinkles and natural “flaws” that all people have Victoria’s secret, time to take some damned responsibility and stop objectifying and distorting women just to sell underwear (!). Trust me that can be done without putting down women and contributing to the sexist male gaze and the objectification of women. If you want women to like your underwear and buy them, how about not first making them feel like shit cause they cannot possibly ever achieve the same kind of unnatural and photoshopped “flawlessness” that you are cramming down their throats? How about not trying to fool them into thinking that your panties are magic and can make them look like this, cause seriously, come on. It’s panties. Just panties. It won’t change you, it won’t make you feel better about who you really are, it won’t erase your “flaws”, or even your butt cheeks. It’s just plain old panties. And photoshop.
So now that your secret is out “Victoria”, how about instead making women feel beautiful for who they are, flaws and all?