Small online quizzes seem to be very popular these days, some better than others, some darn right pointless (why would I want to take a quiz to find out what my favorite flavor of ice-cream is, or what mood I am in, I already know that damnit!).
However, this one about sexist ads I found quite interesting. I scored only 6 out of 16, and some of those ads I’d seen before so I already knew the answers. How sad is that? Of course, you can answer in different ways: You can go with the answer that you actually think it is, and due to the fact that you have grown up in a world full of such ads you are fairly cynical regarding these and know that they are not about what they seem to be about, so you would then of course get the right answer probably most of the time. OR: You can answer what you, based on the imagery, really think it should be about. This second way would of course be the most obvious one in a better world, but unfortunately, we live in a world where ads like these are thought up, designed, created and published:
Now in the quiz I guessed it was for a hair product, even though I did not really get the point of it. I feared that the answer would be the night club and prepared myself to be upset. But not even in my wildest imagination would I have guessed this was an ad for organ donation. When the quiz revealed the text and logo, I think my heart just sunk.
Is this really the best way to make people become organ donors? Also, it seems that they are basically only looking for male donors, seeing as how I, at least as a straight woman, would not like to get anywhere inside that poor girl, so I guess my female kidneys aren’t good enough? Right then! Not only is this pure unadulterated sexism, which marginalizes, degrades and offends women, but it is also making organ donation feel extremely creepy. Who in their right mind would like to become organ donors after seeing this? I have absolutely nothing against organ donation, it’s wonderful that so many are given second chances because of it, but this ad is just making me sick and I cannot understand what the hell they were thinking. How about having some self respect for yourself and the organisation/company you work for, how about not stooping to others low levels and degrading women in this washed out, clichéd and tired way? How about having some faith in humanity and portraying the best we can be, instead of the most creepy, disgusting and objectifying bastards that we seem to be?